podtini

Show #75 Customer Loyalty Programs - Happy New Year

After a much needed holiday break Matt and Don are back and bellied up to the bar, ready to bring you more from the world of marketing, advertising and branding. We raise our martini glasses to you our loyal listeners and wish you a very happy New Year.

On this weeks show Matt and Don are talking about customer loyalty programs. Are they boosting retailer’s bottom lines or are they driving consumers crazy.

 

Intro Music "Rare Groove" By Mixed Mindz

Outro
Outro Music "Good Housekeeping" By Mixed Mindz

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Podtini is hosted by Matt Bowen & Don Crane.

For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com

Email us at show@podtini.com We would love to know what you think!
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http://www.myspace.com/podtini
http://www.aloftgroup.com

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Podtini #69 for Tuesday, Nov. 6, 2007

On this week’s Podtini Matt and Don are discussing corporate charity, do companies really want to save the world, or are they just looking to boost their brand.

 

Intro Music "Rare Groove" By Mixed Mindz

Outro
Outro Music "Good Housekeeping" By Mixed Mindz

Aloft Group Ad

Podtini is hosted by Matt Bowen & Don Crane.

For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com

Email us at show@podtini.com We would love to know what you think!
http://www.podtini.com
http://www.myspace.com/podtini
http://www.aloftgroup.com

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Podtini 68 for October 30, 2007 Major League Marketing

What’s crunchy on the outside and full of miscellaneous animal parts on the inside?

The free stolen base Taco Bell Tacos Matt and I are going to get after this weeks show.

On this week’s Podtini Matt and I are discussing The World Series and marketing.

 

Intro Music "Rare Groove" By Mixed Mindz

Outro
Outro Music "Good Housekeeping" By Mixed Mindz

Aloft Group Ad

Podtini is hosted by Matt Bowen & Don Crane.

For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com

Email us at show@podtini.com We would love to know what you think!
http://www.podtini.com
http://www.myspace.com/podtini
http://www.aloftgroup.com

Download the mp3 | Subscribe to the RSS Feed

 

Podtini 66 Print vs Online

Did you know 59% of senior executives trust print media over online?

On this week's Podtini Matt and I are talking about traditional advertising versus online and why recent reports of the death of print may have been greatly exaggerated.

 

Intro Music "Rare Groove" By Mixed Mindz

Outro
Outro Music "Good Housekeeping" By Mixed Mindz

Aloft Group Ad

Podtini is hosted by Matt Bowen & Don Crane.

For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com

Email us at show@podtini.com We would love to know what you think!
http://www.podtini.com
http://www.myspace.com/podtini
http://www.aloftgroup.com

Download the mp3 | Subscribe to the RSS Feed

 

Podtini # 65 Wal-Mart's New Tag Line

For 19 years they touted their “Always Low Prices” Recently they’ve told us we can “Save Money” and “Live Better” Can you guess which worldwide mega-discount chain we’re talking about? I’ll give you a hint it starts with Wall and ends in mart (and no Paris they don’t sell walls there).

On this weeks show Matt and I are talking about Wal-mart’s new tagline and the controversy surrounding it.

 

Intro Music "Rare Groove" By Mixed Mindz

Outro
Outro Music "Good Housekeeping" By Mixed Mindz

Aloft Group Ad

Podtini is hosted by Matt Bowen & Don Crane.

For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com

Email us at show@podtini.com We would love to know what you think!
http://www.podtini.com
http://www.myspace.com/podtini
http://www.aloftgroup.com

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Podtini 64 The Fish Rots From The head

As the old saying goes “A fish rots from the head” and nowhere is this saying truer than in the area of corporate creativity and innovation. A company that is truly innovative has leadership that not only values creativity but has worked hard to create a corporate culture that supports and encourages creativity from all employees.

On this week’s Podtini Matt and Don are discuss why many companies who claim they think “outside the box” may actually not even have the lid off.

 

Intro Music "Rare Groove" By Mixed Mindz

Outro
Outro Music "Good Housekeeping" By Mixed Mindz

Aloft Group Ad

Podtini is hosted by Matt Bowen & Don Crane.

For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com

Email us at show@podtini.com We would love to know what you think!
http://www.podtini.com
http://www.myspace.com/podtini
http://www.aloftgroup.com

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#63 Coupons

For a limited time only we’re offering a very special deal to our listeners, download this week’s show and you’ll receive a coupon to hear next weeks show for free! Did that get your attention? For at least 47% of you it should have.

On this week’s Podtini Matt and I are talking about a marketing tactic as old as marketing itself, coupons.

Oh and by the way we aren’t actually offering a coupon for a free show since it’s a free show already (our lawyer wanted us to be clear about that)

 

Intro Music "Rare Groove" By Mixed Mindz

Outro
Outro Music "Good Housekeeping" By Mixed Mindz

Aloft Group Ad

Podtini is hosted by Matt Bowen & Don Crane.

For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com

Email us at show@podtini.com We would love to know what you think!
http://www.podtini.com
http://www.myspace.com/podtini
http://www.aloftgroup.com

Download the mp3 | Subscribe to the RSS Feed

 

#62 The art, science and future of the written word

On this week's Podtini it’s part two of my conversation with Bob Boucher. This time we’re talking about the art and science of writing, why it’s important, why we still love it and where it’s going.

All this and not much else on this week’s Podtini.

 

Intro Music "Rare Groove" By Mixed Mindz

Outro
Outro Music "Good Housekeeping" By Mixed Mindz

Aloft Group Ad

Podtini is hosted by Matt Bowen & Don Crane.

For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com

Email us at show@podtini.com We would love to know what you think!
http://www.podtini.com
http://www.myspace.com/podtini
http://www.aloftgroup.com

Download the mp3 | Subscribe to the RSS Feed

 

Podtini 60, Variable Data Marketing

On this week's Podtini, Matt’s still away in the peach State, and in his place I’m joined in studio by a guest from the Bay State, Bob Boucher, VP, Creative Services for Cole Creative in Boston. I’ll be talking to Bob about Variable Data Marketing and its impact on response rates.

Join us next week for the return of Matt.

 

Intro Music "Rare Groove" By Mixed Mindz

Outro
Outro Music "Good Housekeeping" By Mixed Mindz

Aloft Group Ad

Podtini is hosted by Matt Bowen & Don Crane.

For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com

Email us at show@podtini.com We would love to know what you think!
http://www.podtini.com
http://www.myspace.com/podtini
http://www.aloftgroup.com

Download the mp3 | Subscribe to the RSS Feed

 

Podtini #59 PR

On this week's Podtini Matt’s away in Georgia participating in the 75th annual Atlanta Hog calling and peach pit spiting competition. In his place Don is joined via telephone by Tracy Hartman PR Director for Aloft Group. Let’s all wish Matt good luck and good spitting.

 

Intro Music "Rare Groove" By Mixed Mindz

Outro
Outro Music "Good Housekeeping" By Mixed Mindz

Aloft Group Ad

Podtini is hosted by Matt Bowen & Don Crane.

For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com

Email us at show@podtini.com We would love to know what you think!
http://www.podtini.com
http://www.myspace.com/podtini
http://www.aloftgroup.com

Download the mp3 | Subscribe to the RSS Feed