podtini

#38 For Monday, March 26, 2007 Brands Gone Bad 2

Last week on Podtini, we looked at what caused The Gap to go bad like a week-old piece of fruit. This week, Matt and I discuss a colorful brand we all know and love, who took a wrong turn, went a little bad, then found their way back on the right path.

On today’s Podtini, Matt and I talk about Crayola.

We're looking for Advertising, Marketing, Branding and Promotions questions to be answered on future episodes of Podtini. Please send your questions to show@podtini.com.

If you know someone who would like Podtini Please use our new Tell-A-Friend feature on our web site.

We are looking for Advertising, Marketing, Branding and Promotions questions to be answered on future episodes of Podtini. Please send your questions to show@podtini.com.

If you know someone who would like Podtini Please use our new Tell-A-Friend feature on our web site.

 

Intro Music "Rare Groove" By Mixed Mindz

Outro
Outro Music "Good Housekeeping" By Mixed Mindz

Aloft Group Ad

Podtini is hosted by Matt Bowen & Don Crane.

For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com

Email us at show@podtini.com We would love to know what you think!
http://www.podtini.com
http://www.myspace.com/podtini
http://www.aloftgroup.com

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Podtini #37 for March 19, 2007 Brands Gone Bad

Depending on the path your marketing and advertising efforts take a bad brand can become a good brand, a good brand can become a great brand and if you screw it all up a great brand can just go bad.

On today’s Podtini, Don and I introduce part one of a continuing series exploring the world of “Brands Gone Bad”

We're looking for Advertising, Marketing, Branding and Promotions questions to be answered on future episodes of Podtini. Please send your questions to show@podtini.com.

If you know someone who would like Podtini Please use our new Tell-A-Friend feature on our web site.

We are looking for Advertising, Marketing, Branding and Promotions questions to be answered on future episodes of Podtini. Please send your questions to show@podtini.com.

If you know someone who would like Podtini Please use our new Tell-A-Friend feature on our web site.

 

Intro Music "Rare Groove" By Mixed Mindz

Outro
Outro Music "Good Housekeeping" By Mixed Mindz

Aloft Group Ad

Podtini is hosted by Matt Bowen & Don Crane.

For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com

Email us at show@podtini.com We would love to know what you think!
http://www.podtini.com
http://www.myspace.com/podtini
http://www.aloftgroup.com

Download the mp3 | Subscribe to the RSS Feed

 

Podtini # 36 for Monday, March 12, 2007

Like the ugly duckling that became the beautiful swan, the seedy world of massage has become the 11 Billion dollar a year massage therapy fairytale.

On today’s Podtini, Matt and I look into how marketing spin gave legitimacy to an old, often looked down on business.

We're looking for Advertising, Marketing, Branding and Promotions questions to be answered on future episodes of Podtini. Please send your questions to show@podtini.com.

If you know someone who would like Podtini Please use our new Tell-A-Friend feature on our web site.

We are looking for Advertising, Marketing, Branding and Promotions questions to be answered on future episodes of Podtini. Please send your questions to show@podtini.com.

If you know someone who would like Podtini Please use our new Tell-A-Friend feature on our web site.

 

Intro Music "Rare Groove" By Mixed Mindz

Outro
Outro Music "Good Housekeeping" By Mixed Mindz

Aloft Group Ad

Podtini is hosted by Matt Bowen & Don Crane.

For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com

Email us at show@podtini.com We would love to know what you think!
http://www.podtini.com
http://www.myspace.com/podtini
http://www.aloftgroup.com

Download the mp3 | Subscribe to the RSS Feed

 

Podtini #35 for Monday March 5, 2007 Rise of the consumer

Wouldn’t it be great if all of your advertising was so good that consumers not only wanted to see it, but actually looked forward to it? Well keep dreaming, your ads aren’t that great, but not to worry we have the answer. If you can’t captivate your audience why not keep them captive instead.

On today’s Podtini Matt introduces a new acronym that’s sure to get human rights organizations everywhere talking. Stay tuned as we discuss C.A.M. and the future of advertising.

We're looking for Advertising, Marketing, Branding and Promotions questions to be answered on future episodes of Podtini. Please send your questions to show@podtini.com.

If you know someone who would like Podtini Please use our new Tell-A-Friend feature on our web site.

We are looking for Advertising, Marketing, Branding and Promotions questions to be answered on future episodes of Podtini. Please send your questions to show@podtini.com.

If you know someone who would like Podtini Please use our new Tell-A-Friend feature on our web site.

 

Intro Music "Rare Groove" By Mixed Mindz

Outro
Outro Music "Good Housekeeping" By Mixed Mindz

Aloft Group Ad

Podtini is hosted by Matt Bowen & Don Crane.

For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com

Email us at show@podtini.com We would love to know what you think!
http://www.podtini.com
http://www.myspace.com/podtini
http://www.aloftgroup.com

Download the mp3 | Subscribe to the RSS Feed